about
i'm a developer and designer passionate about creating intuitive, powerful tools that make complex tasks simple. With a focus on user experience and clean code, I build products that people actually want to use.
my work spans web applications, AI-powered tools, and developer utilities. I believe in thoughtful design, sustainable development practices, and shipping products that solve real problems.
currently focused on
- •designing modern web applications with next.js, tailwindCSS, supabase, openAI, and vercel
- •creating products that improve user productivity
- •expanding my knowledge of AI, and AI tools to integrate into the software I build
- •exploring new frontiers in software design and UX
projects
pelen.io
pelen is an AI-powered platform that connects buyers and manufacturers, automating RFQs, pricing, and procurement in one streamlined workflow.
let's connect.
i'm always interested in hearing about new projects and opportunities.
© 2025 william hoffman. all rights reserved.